138 Water is a bottled water company known for their photoshoots and billboards with scantily-clad models. According to the company's Facebook page, "138 Water is fashion, style and healthy living. It is about the right to choose how you feel and to be who you are. As the first ever fashion water, 138 Water allows people to complement their style or mood with their water. Millions of people across the country walk around holding a bottle of water, so why not make it a healthy accessory? 138 Water is for people who love water, love fashion, love color and love choices! 38 Water is a premium, purified drinking water that is processed using reverse osmosis, carbon and micro filtration and is UV and ozone treated with electrolytes added to ensure a crisp, clear taste. The product is packaged in 1-liter (33.8 oz.) bottles in a variety of fashion colors: Cool Blue, Leave-Me-Alone Black, Pretty in Pink, Sunshine Yellow, Funky Purple, Sexy Red, Going Green and Orange You Glad We Made Orange. 138 Water is sold both individually and in six-packs of each color. The manufacturer’s suggested retail price is $1.99 per bottle. Bottles are constructed of 100 percent recyclable BPA-free plastic."
138 Water was launched in late 2013 according to a press release, "The Clairvoyance Group released 138 Water in eight different colored bottles, enabling consumers to complement their style or mood with their water, it says. Initially available at select retailers in Los Angeles and New York, the brand consists of purified drinking water that is processed using reverse osmosis as well as carbon- and micro-filtration; ultraviolet- and ozone-treated; and infused with electrolytes. The name of the brand comes from the meaning of the three numbers: 1 stands for unity, 3 stands for trinity, and 8 stands for infinity. Additionally, Urban Dictionary defines 138 as 'I love you,' based on 1 meaning, 3 words and 8 letters. The brand is for people who love water, fashion, color and choices, the company says. It is available in Cool Blue, Leave-Me-Alone Black, Pretty in Pink, Sunshine Yellow, Funky Purple, Sexy Red, Going Green and Orange You Glad We Made Orange colored bottles and sold individually and in six-packs of each color. A 1-liter bottle has a suggested retail price of $1.99."