Monday, March 6, 2017

What happened to AllAdvantage

AllAdvantage was an internet advertising company, and the most famous of the "pay to surf" websites that were commonplace in the late 90s. Launched in March 1999, All Advantage worked by offering users 50 cents an hour to view rotating banner ads via a downloaded "ad bar" program. It was especially popular among teens who otherwise didn't have a way of earning their own money. At its prime, AllAdvantage had over 10 million members. The website, like other pay to surfs, fell victim to the dot-com bubble burst and folded just short of its two-year anniversary in February of 2011. In its two years of operation, AllAdvantage paid over $160 million in earnings to its users.

In November of 2006, some of AllAdvantage's former founders launched in a similar website called AGLOCO. Much like its predecessor, AGLOCO worked using an ad "Viewbar" download and a referral system. Though ownership had claimed AGLOCO would be different due to their plan to "diversify its revenue streams by including sponsored software and services and affiliate fees, in addition to highly targeted advertising", the website lasted only a year before closing.