The Most Interesting Man in the World, a popular character from Dos Equis advertising and commercials, is played by actor Jonathan Goldsmith. Goldsmith has stated the character was inspired by his friend, the late actor Fernando Lamas. The commercials' narration are done by voice-over artist Will Lyman, best known for his work on the long-running PBS series Frontline. The Most Interesting Man in the World campaign started in 2006, and in March 2016, Dos Equis announced they will be retiring the character.